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Built To Last   
Built To Last
Click to enlarge 		Built To Last

by Jim Collins and Jerry Porras

Built To Last goes beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished outstanding companies.

 
 

Built To Last

"This is not a book about charismatic visionary leaders.  It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies."

So write, Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would build landmark companies that stand the test of time.

Drawing upon a six-year research project at the Stanford University of Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies - they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 - and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as mid-size companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"
 
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